LFO hires new Creative Director

Impressive. The one word for all aspects of LFO's new Creative Director: the man and his philosophy both. Christopher Rosaschi has been overheard saying, "I do not regard advertising as an art form, but as an integrated medium that must do one thing... Impress." And in case you were wondering? Yeah, he walks the walk, too.

Chris loves a good challenge. Even if it's a challenge that keeps him up at night or infiltrates his sleep. He purports that prior to his arrival, Clorox had to be the most challenging account because of its need for a cohesive feel despite product variety. He is doing excellent work on our current accounts, finding higher education to be a rewarding avenue of creative.

Chris is a paradox. His aim is impressive creative that works, and part of how that becomes a reality is his ability to be both intensely organized and fervently imaginative. We welcome his addition to our staff, where he has already made quite the impression.