LFO receives 2 Marcom awards

The Marcom Awards are won through submission to an international awards competition recognizing excellence in marketing and communication programs and materials. In 2007, L. F. O'Connell was given two awards for their work with Polytechnic University.

One piece, which won a Gold Marcom, was the "I Will" advertising campaign in which prospective students were invited to share the University's aspirational vision. The ads depict students looking out into their futures and envisioning what they “will” do as a result of their empowering education at Polytechnic.

The other piece, taking a Platinum Marcom, was the "Great Careers" brochure. The brochure offers pages of exciting careers that Polytechnic graduates attain while also answering questions with regard to the majors that enabled those careers. The brochure was designed to reach high school students along with their parents and counselors.